Apple Hiking iPhone 7 Orders Due to Samsung Recall
Tim Hardwick, via MacRumors:
Apple has reportedly hiked orders for parts and components required for the production of the upcoming iPhone 7 and 7 Plus, according to sources from the supply chain in Taiwan (via DigiTimes).
The hike in order volumes suggests Apple is increasingly upbeat about demand for the new devices among existing iPhone owners seeking to upgrade, despite relatively subdued interest in the iPhone 7 models compared to the pre-launch buzz of previous years.
Another potential factor in Apple’s upward revision is Samsung’s global recall of its Galaxy Note 7 smartphone last week, which followed numerous complaints that the device caught fire while charging. The news arguably couldn’t have come at a worse time for Apple’s biggest rival, which has pitched its Note 7 as a direct competitor to Apple’s 5.5-inch iPhones.
“What a lovely gift token. The question is, what do we buy with it?”, pondered the Apple SVPs.